Blasé
Blasé
2024
2024
Brand identity design from idea to breakthrough in 4 weeks
Brand strategy, Visual identity, website development, launch strategy.
Zero to One Brand Creation
Entertainment, Platform
Entertainment, Platform
Case study
Morgan Cooper, the filmmaker behind Peacock's record-breaking Bel-Air series, faced a critical transition: How do you leverage studio success into a new brand with cultural appeal? Morgan came with a vision rooted in the saying: 'blasé blasé'—dismissive Kansas City slang meaning 'nonsense' or 'farfetched'. He needed strategic foundation to transform negative association into a tangible business asset.
Solution
The challenge wasn't changing the negative connotation, it was flipping it entirely on it's head and turning the unimaginable into the attainable. Cultural reclamation became positioning strategy. In 4 weeks we were able to create a brand and platform identity, and launch with resonance. We created the brand, website, and signup flow all in time for his film release. We built a brand foundation that could scale beyond a single launch to support Morgan's expanding creative enterprise.
Impact
▪ Launch positioning cut through noise: 205K+ cross-platform views
▪ Genuinely engaged audience on social media (25x industry-average)
▪ Countless inbound from new fans who 'resonated with the brand' and network opportunities
▪ The result is an own-able creative foundation with a sense of cultural weight that amplifies all of the directors future releases
From idea to breakthrough brand, in 4 weeks
Challenge
Morgan Cooper, the filmmaker behind Peacock's record-breaking Bel-Air series, faced a critical transition: How do you leverage studio success into a new brand with cultural appeal? Morgan came with a vision rooted in the saying: 'blasé blasé'—dismissive Kansas City slang meaning 'nonsense' or 'farfetched'. He needed strategic foundation to transform negative association into a tangible business asset.
Process
The challenge wasn't changing the negative connotation, it was flipping it entirely on it's head and turning the unimaginable into the attainable. Cultural reclamation became positioning strategy. In 4 weeks we were able to create an identity and launch with resonance. We created the brand, website, all in time with his film release. We built brand foundation that could scale beyond a single project to support Morgan's expanding creative enterprise.
Impact
▪ Launch positioning cut through noise: 205+ cross-platform views
▪ Genuinely engaged audience on social media (25x industry-average)
▪ Countless inbound from new fans who 'resonated with the brand' and network opportunities
▪ The result is an own-able creative foundation with a sense of cultural weight that amplifies all future releases
Blasé is proof individual vision can turn into one of shared inspiration and community. The brand is more than a production company—it's a symbol for quality and work ethic, a beacon for ambitious creators who refuse to be dismissed or overlooked. We are happy to be in continual partnership with Morgan.
Blaseworld.com
Blasé is proof individual vision can turn into one of shared inspiration and community. The brand is more than a production company—it's a symbol for quality and work ethic, a beacon for ambitious creators who refuse to be dismissed or overlooked. We are happy to be in continual partnership with Morgan.
Blaseworld.com
Need to launch a new brand?
Need to launch a new brand?
Let us hold your hand through the process, with expertise, empathy, and speed.
Let us hold your hand through the process, with expertise, empathy, and speed.
© 2025 Made in NYC, serving globally.
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© 2025 Made in NYC, serving globally.