You know when your brand is the weakest link
About us
What people see doesn't match the quality of what you're building. It might feel generic when you're actually distinct. Confusing when your offer is internally clear. Or it simply doesn't land—and you find yourself explaining over and over again.
That gap costs you more than money. The customers you want care about this stuff. They notice when something feels off, but they won't be telling you. They slink away to the other regions of the Interwebs.
You know you need to fix it. But agencies pitch you six-month timelines and discovery phases that cost you more than money; they cost you your momentum.
What people see doesn't match the quality of what you're building. It might feel generic when you're actually distinct. Confusing when your offer is internally clear. Or it simply doesn't land—and you find yourself explaining over and over again.
That gap costs you more than money. The customers you want care about this stuff. They notice when something feels off, but they won't be telling you. They slink away to the other regions of the Interwebs.
You know you need to fix it. But agencies pitch you six-month timelines and discovery phases that cost you more than money; they cost you your momentum.
You know when your brand is the weakest link
Momentum is a precious thing
Momentum is a precious thing
For 13 years, Laura Zheng Doyon has been on the inside; building tech, platform, and e-commerce brand that have internal complexity, yet need to grow quickly.
We don't wait around for a polished brief. We learn your business proactively, understand what needs to happen, then orchestrate the transformation—brand strategy, design, and web implementation.
What's our secret? Pattern recognition + curiosity + taste. After hundreds of projects across multiple industries, we know what can land with your audience, what's been overdone, and what actually drives results. We've also been founders—so we understand the chaos, thrive within constraints, and understand what moving fast actually means.
For 13 years, Laura Zheng Doyon has been on the inside; building tech, platform, and e-commerce brand that have internal complexity, yet need to grow quickly.
We don't wait around for a polished brief. We learn your business proactively, understand what needs to happen, then orchestrate the transformation—brand strategy, design, and web implementation.
What's our secret? Pattern recognition + curiosity + taste. After hundreds of projects across multiple industries, we know what can land with your audience, what's been overdone, and what actually drives results. We've also been founders—so we understand the chaos, thrive within constraints, and understand what moving fast actually means.
What we do
What we do
We don't just execute. We question, we diagnose. We find the positioning gap, build the foundation, translate it into messaging and visuals that truly land—then ship branded websites that leverage your new assets. They convert like nothing else because we can tell your story as if it were our own.
Our engagements are customized, but tend to fall into these 4 categories:
Our services
Positioning & Foundations
Positioning & Foundations
We get to the heart of it. Brand foundations, tactical user interviews, founder story, messaging, audience, and competitive landscape. This is where many agencies skip ahead. We know when done right, this becomes the center of gravity, all but guaranteeing speed and focus later. It centers your entire business.
We get to the heart of it. Brand foundations, tactical user interviews, founder story, messaging, audience, and competitive landscape. This is where many agencies skip ahead. We know when done right, this becomes the center of gravity, all but guaranteeing speed and focus later. It centers your entire business.
Visual Identity
Visual Identity
Positioning into identity. We bridge the craft gap with artistic human nuance and over 13 years of experience in tactical UI/UX design.
Positioning into identity. We bridge the craft gap with artistic human nuance and over 13 years of experience in tactical UI/UX design.
Website & Execution
Website & Execution
We aren't scared to stress-test our own strategies. We bring the foundational concepts and visuals into a site that performs. Framer-built, conversion-focused, on-brand from first pixel to last. We actively manage your site with updates, data, and proactive improvements.
We aren't scared to stress-test our own strategies. We bring the foundational concepts and visuals into a site that performs. Framer-built, conversion-focused, on-brand from first pixel to last. We actively manage your site with updates, data, and proactive improvements.
Brand Governance
Brand Governance
We offer monthly support for select clients, acting as fractional Creative Director; whether it's hiring, up-leveling internal teams, auditing UX/UI and product/platform, brand launches, or creating guidelines and processes.
We offer monthly support for select clients, acting as fractional Creative Director; whether it's hiring, up-leveling internal teams, auditing UX/UI and product/platform, brand launches, or creating guidelines and processes.
We don't just execute. We question, we diagnose. We find the positioning gap, build the foundation, translate it into messaging and visuals that truly land—then ship branded websites that leverage your new assets. They convert like nothing else because we can tell your story as if it were our own.
Social proof ;)
She inspired creativity and led the often messy path to finding impactful creative solutions within constraints. Laura's approach was unique in that she tested the creative boundaries and didn't compromise on quality. She elevated design quality, direction and our brand.
Laura is the reason we have our brand today, which appeals much more broadly to our new TAM of non-event verticals, gender inclusive, and more up-market/high end.
—Daniel B. Head of Product Innovation
“
Laura has clear vision and a refined creative approach that allow her to bring abstract ideas to life in distinct and beautiful ways. She’s also wicked funny and has a pulse on the popular zeitgeist which allows her work to break through the noise and ring true.
—Natalie W. Head of Content, HoneyBook
“
Big ideas with unique and digestible framing for executives.
—Jack F. Global Head of Media Planning
“
Laura is a delightful human. She is a clear communicator, a visionary, and funny as hell. Partnering with her on hiring resulted in some amazing additions to our Design team, both from an output and culture add lens. She brings unique and insightful energy to any team.
—Molly M. Head of Talent
“
Working with Laura was an absolute delight. She is such a powerful storyteller and knows how to get everyone on board AND EXCITED to be part of any of her projects. Of all the initiatives I’ve worked on at the company, I was genuinely the most excited to work with Laura for our project. She just gets it. :)
—Jacqui I. Performance Marketer
“
One of the most insightful and strategic designers I've ever worked with, always with total awareness of the bigger picture and sense of direction. As a manager and a human being, always supportive, present, stimulating, caring, and honest.
—Lorenzo F. Staff Designer
“
She inspired creativity and led the often messy path to finding impactful creative solutions within constraints. Laura's approach was unique in that she tested the creative boundaries and didn't compromise on quality. She elevated design quality, direction and our brand.
Laura is the reason we have our brand today, which appeals much more broadly to our new TAM of non-event verticals, gender inclusive, and more up-market/high end.
—Daniel B. Head of Product Innovation
“
Laura has clear vision and a refined creative approach that allow her to bring abstract ideas to life in distinct and beautiful ways. She’s also wicked funny and has a pulse on the popular zeitgeist which allows her work to break through the noise and ring true.
—Natalie W. Head of Content, HoneyBook
“
Big ideas with unique and digestible framing for executives.
—Jack F. Global Head of Media Planning
“
Laura is a delightful human. She is a clear communicator, a visionary, and funny as hell. Partnering with her on hiring resulted in some amazing additions to our Design team, both from an output and culture add lens. She brings unique and insightful energy to any team.
—Molly M. Head of Talent
“
Working with Laura was an absolute delight. She is such a powerful storyteller and knows how to get everyone on board AND EXCITED to be part of any of her projects. Of all the initiatives I’ve worked on at the company, I was genuinely the most excited to work with Laura for our project. She just gets it. :)
—Jacqui I. Performance Marketer
“
One of the most insightful and strategic designers I've ever worked with, always with total awareness of the bigger picture and sense of direction. As a manager and a human being, always supportive, present, stimulating, caring, and honest.
—Lorenzo F. Staff Designer
“
Start with a conversation
Our creative director Laura Zheng Doyon offers complimentary calls to help shape your project or vision. Many clients find the conversation useful in itself. Just bring your questions, opportunities, and unfiltered ideas. If we find mutual fit, we'll help translate it all into a smart path forward.
Start with a conversation
Our creative director Laura Zheng Doyon offers complimentary calls to help shape your project or vision. Many clients find the conversation useful in itself. Just bring your questions, opportunities, and unfiltered ideas. If we find mutual fit, we'll help translate it all into a smart path forward.
Start with a conversation
Creative director Laura Zheng Doyon offers complimentary calls to help shape your project or vision. Many clients find the conversation useful in itself. Bring your questions, opportunities, and unfiltered ideas. If we find mutual fit, we'll help translate it all into a smart path forward.
